Privacy Policy

Effective Date: 14 August 2025

At Melbourne Smiles Dental Laboratory, your privacy is important to us. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By engaging with our services or accessing our website, you consent to the practices described in this policy.

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1. What We Collect

We may collect the following types of personal information:

• Your name, email address, phone number, and clinic details
  
• Business information such as ABN, account details, or delivery addresses
  
• Case-specific details provided for laboratory processing (not patient-identifiable health records unless consent is provided)
  

We may also automatically collect limited non-identifying information from your device when you visit our website (e.g. browser type, IP address, time of visit).

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2. How We Use Your Information

We only collect and use personal information when it is necessary for:

• Communicating with your clinic or team
  
• Processing and dispatching laboratory work
  
• Managing billing and account records
  
• Improving service quality and turnaround times
  
• Complying with legal or regulatory requirements
  

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3. Storage and Security

We store all personal information securely using industry-standard systems. We take reasonable steps to protect your data from misuse, unauthorised access, or disclosure. While we strive to maintain best practices, no system is completely secure, and we cannot guarantee absolute data security.

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4. Disclosure to Third Parties

We do not sell or rent your information.

We may disclose information to trusted third parties such as:

• IT and cloud service providers who assist in our operations
  
• Couriers and logistics partners for case delivery
  
• Accountants or professional advisors (where relevant)
  
• Government or legal authorities when required by law
  

All third-party access is limited to the extent required for their services.

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5. Cookies and Website Data

Our website may use cookies to help analyse traffic and improve functionality. Cookies do not contain personal information but may store usage data for analytics purposes.

You can disable cookies via your browser settings at any time.

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6. Access and Correction

You have the right to access and correct the personal information we hold about you. If you believe your details are inaccurate, outdated, or incomplete, please contact us and we will promptly update them.

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7. Data Retention

We retain personal information only as long as necessary to fulfil its intended purpose, or as required by law. When no longer needed, it will be securely destroyed or de-identified.

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8. Your Rights

You can:

• Request a copy of your personal information
  
• Ask for your data to be updated or corrected
  
• Withdraw your consent to certain uses of your information
  
• Lodge a complaint about how your data has been handled
  

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9. Changes to This Policy

We may update this policy from time to time to reflect business changes or legislative updates. The latest version will always be available on our website.

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10. Contact Us

If you have any questions, concerns, or requests relating to this policy or how we handle your personal information, please contact:

Sheli Tsun
Chief Executive Officer
Melbourne Smiles Dental Laboratory
sheli@melbsmiles.com.au